I suspect that whoever runs H&M South Africa's twitter account has now been fired. Remember that time H&M came to South Africa and insulted everyone? Oh yeah, that was this morning. It's actually too much now.- Sinoxolo Mkhwanazi November 5, 2015 H&M can actually pack up and go back to the Northern hemisphere. IybEBotudU- hmsouthafrica November 5, 2015īut despite apologising and issuing a retraction of their tweets, the retail giant continued to take flak.įlip we've got enough issues in South Africa. H&M regrets the response to a social media message that was recently aired and wishes to clarify the intention. ![]() Response to H&M's tweets was mainly negative with tweeting: what exactly do you mean by 'positive image'? Do black people not convey a 'positive image'? This promoted the international fashion brand to issue a statement. Aya Jones will feature in an upcoming campaign. 4/6- hmsouthafrica November 5, 2015Ĭurrently Joan Smalls and Doutzen Kroes feature in our Summer 2015 campaign. Throughout the years we have worked with many models from various ethnic backgrounds in our campaigns.3/6- hmsouthafrica November 5, 2015Įxamples of models include: Naomi Campbell, Alek Wek, Kendall Jenner,Vladimir McCrary, Imaan Hammam,Liu Wen,Salma Hayek, to list a few. What is important is that our campaigns celebrate the fun& diversity of global fashion." The fashion conglomerate continued to add heat to an already tense interaction with Lethlaku, by tweeting they wanted their fashion to inspire and convey "a positive feeling".Īfter experiencing backlash for the slew of tweets, H&M attempted to do damage control by stating: "(campaign) includes all ethnic groups. The response to Lethlaku opened a can of worms as H&M responded that their marketing plan was one which intended to convey a positive image - implying black models were not in line with this image. While the jury wasn’t able to conclude that race was a factor, the court still ruled in her favor, granting her the considerable sum. "Please work on that to appeal to everyone," Lethlaku added. Before the racist sweater controversy, the Brenda Moaning payout was the largest H&M had ever paid before and the closest the company had come to a racism scandal. Tlalane Lethlaku, a Cape Town resident, tweeted that she noticed how H&M had no black models on their posters at their Waterfront store. Retail giant, H&M, which is set to open its doors to the public on Saturday in Sandton and Cape Town, has had to deal with a public relations disaster after its response to why they have a lack of black models was considered controversial.
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